1.2

Types of Business Entities

Public vs private sector, for-profit organisations, social enterprises, and NGOs.

Learning Goals
  • Distinguish between the private sector and public sector
  • Explain the main features of sole traders, partnerships, and limited companies
  • Compare for-profit social enterprises (private, public, cooperative) with non-profit NGOs
  • Evaluate the most appropriate legal structure for a given business situation

Private Sector vs Public Sector

Private SectorPublic Sector
OwnershipOwned by private individuals or shareholdersOwned and controlled by the government
Primary aimProfit for owners/shareholdersProvide services for the public good
FundingInvestors, loans, retained profitTaxes and government budget
ExamplesApple, local café, family farmNZ Police, public schools, NHS (UK)

Sole Traders

A sole trader is a business owned and operated by one person. It is the simplest and most common form of business.

AdvantagesDisadvantages
Simple and cheap to set upUnlimited liability — personal assets at risk
Full control over decisionsLimited ability to raise capital
Owner keeps all profitsBusiness depends on one person — illness or death ends it
Flexible and easy to manageNo specialist skills across all areas
Key Term: Unlimited Liability

Unlimited liability means the owner is personally responsible for all debts of the business. If the business fails, creditors can claim the owner's personal assets (house, car, savings).

Partnerships

A partnership is a business owned by two or more people who share responsibilities, profits, and liabilities. Governed by a deed of partnership.

AdvantagesDisadvantages
More capital than a sole traderUnlimited liability (in a standard partnership)
Shared workload and specialisationProfits shared — less per partner
Relatively easy to set upDisagreements between partners can paralyse decisions
Shared riskEach partner is liable for debts incurred by the others
Deed of Partnership

A legal document that sets out profit-sharing ratios, roles and responsibilities, and what happens if a partner leaves. Without one, partnerships are governed by default rules (e.g. equal profit shares regardless of contribution).

Privately Held Companies (Ltd)

A private limited company has limited liability for shareholders. Shares can only be sold to known individuals (family, employees) — not on a public stock exchange.

AdvantagesDisadvantages
Limited liability — shareholders only lose what they investedMore complex and expensive to set up
Can raise more capital by issuing sharesAnnual accounts must be filed (some disclosure required)
Business continues if an owner leaves (separate legal entity)Shares cannot be freely sold to the public
More credible to banks and suppliersProfits shared with all shareholders
Key Term: Limited Liability

Limited liability means shareholders can only lose the amount they invested in shares. Their personal assets are protected even if the company goes into debt.

Publicly Held Companies (PLC / Incorporated)

A publicly held company sells its shares on a public stock exchange. Anyone can buy and sell shares.

AdvantagesDisadvantages
Massive capital raising potential via IPO and share salesSignificant regulatory requirements and disclosure obligations
High public profile and credibilityRisk of hostile takeover
Limited liability for all shareholdersShort-term shareholder pressure can conflict with long-term strategy
Shares are liquid (easily bought and sold)Loss of control for original owners
Key Term: IPO

An Initial Public Offering (IPO) is when a private company first sells shares to the public on a stock exchange. This raises large amounts of capital but comes with significant regulatory obligations and loss of privacy.

Social Enterprises (For-Profit)

Social enterprises have a double (or triple) bottom line — they aim to make a profit AND create social or environmental value.

Private Sector Social Enterprise

A for-profit company that trades commercially but reinvests profits into a social mission. Example: Patagonia (outdoor clothing) donates profits to environmental causes.

Public Sector Social Enterprise

Government-owned enterprises that operate commercially but serve a public interest. Example: NZ Post, government-owned banks in some countries.

Cooperatives

Owned and democratically controlled by their members (workers or customers). Profits are shared among members, not external shareholders.

  • Worker cooperatives — employees own the business (e.g. some law firms)
  • Consumer cooperatives — customers own the business (e.g. Fonterra in NZ — farmer owned)
Advantages of CooperativesDisadvantages
Democratic — every member has a voteSlower decision-making
Profits distributed to members, not outside shareholdersHarder to raise large amounts of capital
Strong worker/member motivationPotential conflicts between member interests

Non-Governmental Organisations (NGOs)

An NGO is a non-profit organisation that operates independently from government, typically focused on humanitarian, social, or environmental goals. Any surplus is reinvested into the mission, not distributed to owners.

  • Examples: Red Cross, Oxfam, Greenpeace, Doctors Without Borders
  • Funding: donations, grants, government contracts
  • Aim: social or environmental impact, not profit
NGO vs Social Enterprise

Both care about social impact, but a social enterprise generates profit through trading and may distribute some to shareholders. An NGO does not distribute surplus — all funds go back into the mission.

Key Terms

Unlimited liability
The owner is personally responsible for all business debts — personal assets can be seized to pay creditors.
Limited liability
Shareholders can only lose the value of their investment; personal assets are protected.
Sole trader
A business owned and run by one person, with unlimited liability.
Partnership
A business owned by two or more people sharing profits, responsibilities, and liabilities.
Private limited company
A company with limited liability whose shares are not publicly traded.
IPO
Initial Public Offering — when a company first sells shares to the general public on a stock exchange.
Cooperative
A for-profit social enterprise owned and controlled democratically by its members.
NGO
Non-governmental organisation — a non-profit body operating independently of government to achieve social or environmental goals.
Recap — what you should know
  • Private sector = privately owned, profit-driven; public sector = government-owned, public service
  • Sole traders and partnerships have unlimited liability; companies have limited liability
  • As businesses grow, they typically shift from sole trader → partnership → private company → public company
  • Social enterprises pursue profit AND social goals; NGOs are non-profit with a social mission only
  • Cooperatives are owned and controlled by their members with democratic voting rights
Practice Exercises
1. Explain the difference between unlimited liability and limited liability. Why does this distinction matter when choosing a business structure? [4 marks]
Show answer

Unlimited liability means the owner is personally responsible for all business debts. If the business cannot pay its creditors, the owner's personal assets (home, car, savings) can be seized. This applies to sole traders and standard partnerships.

Limited liability means shareholders can only lose what they invested in the company. Their personal assets are protected even if the business becomes insolvent. This applies to private and publicly held companies.

This distinction matters because a business with high levels of debt or operating in a risky industry exposes unlimited liability owners to catastrophic personal loss. Incorporation (becoming a company) protects personal wealth but requires more administrative compliance.

2. Two friends, Priya and Sam, plan to open a graphic design partnership. Priya will do most of the creative work; Sam will handle client relations and invoicing. They have not drawn up a deed of partnership. Identify and explain two problems that could arise. [4 marks]
Show answer

Without a deed of partnership, default rules apply — including equal profit sharing regardless of contribution.

  • Unfair profit distribution: If Priya produces significantly more billable work, she still receives only 50% of profits. Over time this may cause resentment and reduce her motivation, harming the quality of the business's output.
  • No agreed exit process: If either partner wants to leave, there is no mechanism for valuing or buying out their share. This could force the business to close even if the remaining partner wants to continue.
  • Unlimited liability with no agreed limits: Each partner is liable for debts incurred by the other. If Sam takes on a costly contract that fails, Priya's personal assets are at risk even though she had no say in the decision.

Award 1 mark for identifying the problem + 1 mark for a logical consequence.

3. Distinguish between a cooperative and a publicly held company. In your answer, refer to ownership, control, and profit distribution. [6 marks]
Show answer

Ownership: A cooperative is owned by its members (workers or customers), each holding a membership stake. A publicly held company is owned by shareholders who buy shares on the stock exchange — ownership is open to anyone.

Control: In a cooperative, each member has one vote regardless of their financial stake — genuinely democratic. In a public company, voting power is proportional to shares held, giving large institutional shareholders significant influence.

Profit distribution: A cooperative distributes surplus to members, often in proportion to their use of or contribution to the cooperative. A public company distributes profits as dividends to shareholders in proportion to shares held. Large shareholders receive a disproportionate share.

Award 2 marks per point (1 for cooperative, 1 for public company) across the three dimensions.

4. Explain two features that distinguish a non-governmental organisation (NGO) from a private limited company. [4 marks]
Show answer
  • Profit distribution: A private limited company distributes profits to its shareholders as dividends. An NGO does not distribute any surplus to owners — all funds are reinvested into advancing the organisation's social or environmental mission.
  • Primary objective: A private limited company's primary objective is typically profit or shareholder value. An NGO's primary objective is social, humanitarian, or environmental impact. Success is measured by mission outcomes (e.g. lives improved, hectares protected) rather than financial return.
  • Funding sources: A private limited company raises finance through share capital, loans, and retained profit. NGOs typically rely on donations, grants, and government contracts rather than commercial revenue or equity investment.

Award 1 mark per feature + 1 mark for explaining the contrast clearly.