I Beat
Business Management
Class notes, key terms, worked examples and exercises — topic by topic.
Units
Unit 1
Introduction to Business Management
What is a business, types of entities, objectives, stakeholders,
growth and evolution, and multinational companies.
Unit 3
Finance & Accounts
Sources of finance, final accounts, ratio analysis, cash flow,
investment appraisal, and budgets (HL).
Unit 4
Marketing
Market share, segmentation, STP, research, the 7 Ps, sales forecasting (HL), and international marketing (HL).
Cases
Case Studies
Extended scenarios for analysis and evaluation: Ignite Apparel, FairStart Microfinance, and Should They Grow?