The key concept
Three marks. Students underestimate this every year. Don't.
Criterion D is worth three marks: the same as your diagrams and the same as your analysis. It's not a box you tick in the introduction and forget about. It needs to run through your entire commentary like a thread. This page is specifically about getting the concept working inside your diagrams and analysis paragraphs. The introduction can wait: we'll get to that in Stage 7.
The nine concepts
Each links to the official IB Economics guide page. Use these to check what each concept means in proper economic terms, not just the dictionary definition.
Each commentary needs a different one. And crucially: look up what the concept means in economic terms in the textbook, not just the dictionary definition. "Intervention" doesn't mean someone got involved. It means a specific government action to correct a market failure.
How to get the concept into your diagrams and analysis
Bold it every time
Bold the concept every time it appears. Yes, every time. The examiner needs to see it. They're reading fast. Make it impossible to miss.
Keep it economic
Always use the concept in a strictly economic sense. "Intervention" means a government policy tool to correct market failure: not just someone stepping in. "Efficiency" means allocative or productive efficiency: not just "things working well".
Explain the "why" through the concept
Use the concept to explain the motivation behind what's happening in your diagram. Why did the government decide to tax sugary drinks? Because market failure meant efficiency wasn't being achieved. Link cause to concept: in the analysis paragraph, not just the intro.
Connect it to your conclusion
Your closing sentences should bring the concept back around. Did the policy achieve efficiency? Did the situation improve equity? Did the intervention work? End with the concept in mind.
What good concept integration looks like
Here's an example from a real commentary (see the example IA for the full thing):
Notice: bolded each time, used in the economic sense, explaining the why behind the diagram shift, and directly referencing the diagram labels. That's what three marks looks like.